“YouTube now has their own star system and to be a modern media company we need to be fully emerged in [it] and other digital platforms,” says Blue Ant’s Raja Khanna.
Media Technology Monitor’s analysis of the English-language market in Canada highlights the growing popularity of streaming video.
The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.
At today’s 2014 BCON Expo in Toronto, Electus’ president of content marketing (pictured) discusses how being embedded in the writers room leads to better “brand-inspired” content.
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