MOBILE Articles
Time spent online to reach TV levels by 2014: Study
MOBILEWEBThe most recent data from Mobilens suggests the reach of smartphones and other devices has grown quickly in the Canadian market in the past year.
Ubisoft Quebec and Toys ‘R’ Us release new Facebook game
GAMINGINTERACTIVEMOBILEGame developer Ubisoft Quebec has partnered with Toys ‘R’ Us to launch Toys ‘R’ Us Towers, a new free-to-play toy store simulation game on Facebook.
Slugterra slings into mobile games
MOBILETVCanada’s Nerd Corp Entertainment has developed and published its first iOS mobile app, Slug it Out based on its hit animated action comedy series Slugterra.
Crossmedia Toronto unveils 26-speaker lineup
GAMINGINTERACTIVEMOBILETVWEBVodo founder Jamie King, Uber Canada general manager Andrew Macdonald, and Mark Ghuneim, CEO/founder of Wiredset and Trendrr, are to headline the cross-platform content conference on February 21 in Toronto.
Secret Location, NFB take two wins each at Digi Awards
GAMINGINTERACTIVEMOBILETVAlso taking top honours during the ceremony Tuesday night were Smokebomb Entertainment, Blue Ant Media, ZED.TO, CBC and iThentic/3 o’clock.tv and others.
nextMEDIA: Mobile success means creating mobile-first strategies
MOBILEWEBPanelists agreed that publishers and advertisers need to move away from just adapting online experiences to mobile devices, and focus on activation elements.
nextMEDIA: Meeting growing digital video demand first step to monetization
MOBILETVWEBAccording to a panel of industry execs at the Toronto conference, online publishers must demonstrate that their premium content can net consistent audiences that can be sold to advertising media buyers.
Inside the Digis: Hunted aims to push consumption boundaries
GAMINGINTERACTIVEMOBILETVThe best cross-platform fiction nominee was tied to Cinemax’s new series and was supported by not only social media pushes but also out of home advertising.
nextMEDIA: Creators should capitalize on mobile, digital video
MOBILETVWEB“At the end of the day, with video usage, you’re extending [content] reach, not cutting reach,” comScore VP Canada Bryan Segal (pictured) told Playback ahead of the conference taking place Dec. 3 and Dec. 4.
Michael Polis exits DHX Media-owned Wildbrain Entertainment
INTERACTIVEMOBILETVWEBWhile Polis (pictured) has left his position as Wildbrain’s president and DHX’s EVP of branded entertainment and consumer products, he will continue to lead DHX’s transmedia kids IP UMIGO project.
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