The most recent data from Mobilens suggests the reach of smartphones and other devices has grown quickly in the Canadian market in the past year.
Game developer Ubisoft Quebec has partnered with Toys ‘R’ Us to launch Toys ‘R’ Us Towers, a new free-to-play toy store simulation game on Facebook.
Also taking top honours during the ceremony Tuesday night were Smokebomb Entertainment, Blue Ant Media, ZED.TO, CBC and iThentic/3 o’clock.tv and others.
Panelists agreed that publishers and advertisers need to move away from just adapting online experiences to mobile devices, and focus on activation elements.
According to a panel of industry execs at the Toronto conference, online publishers must demonstrate that their premium content can net consistent audiences that can be sold to advertising media buyers.
The best cross-platform fiction nominee was tied to Cinemax’s new series and was supported by not only social media pushes but also out of home advertising.
“At the end of the day, with video usage, you’re extending [content] reach, not cutting reach,” comScore VP Canada Bryan Segal (pictured) told Playback ahead of the conference taking place Dec. 3 and Dec. 4.
While Polis (pictured) has left his position as Wildbrain’s president and DHX’s EVP of branded entertainment and consumer products, he will continue to lead DHX’s transmedia kids IP UMIGO project.
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