Mobile

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CBC goes cross-platform for Sochi sponsorships

Using a responsive ad server for the first time, the network’s Olympic partners will activate on whatever screen viewers choose to use.

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TunedIn aims to connect social and TV this Thursday

The mysterious experimental app aims to connect social media activity to TV across Canada’s major broadcasters later this week.

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Monster Factory toy brand churns out app extension

A mobile app based on the Monster Factory toy brand is heading into production following a second round of funding from the CMF.

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New SVOD service in Canada? Key questions raised

Playback looks at key issues at play for indie producers as Rogers confirms it is “exploring opportunities” for a new streaming service in Canada.

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Breaking down why Hook is the video-playback fix for Android

The new app changes the game for live streaming on Android devices, according to a new white paper examining a longstanding problem with the OS.

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‘The Nut Job’ app cracks market in advance of theatrical release

The paid app promoting the 3D animated feature – a Canada-South Korea-U.S. coproduction – is launching wide ahead of the film’s release next week.

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Just For Laughs partners with Maker Studios

The deal builds on existing agreements JFL has with Canadian ‘casters and includes a new website and YouTube channel. (Pictured: JFL’s Gags)

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Regina’s Shiverware launches Star Trek ‘harp’ app

The Saskatchewan firm has licensed the cult series branding from CBS Interactive to fill a void in the still-unsaturated Trekkie mobile space.

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Bell Media renews NFL TV rights deal, includes digital

The latest multi-year deal, following rival Rogers Media’s NHL rights agreement, underlines the importance of live TV sports to Canadian broadcasters.

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Playback’s Newsmaker of the Year: Jean-Pierre Blais

As part of Playback‘s annual Best of the Year list, we look at the new CRTC chairman’s track record of turning regulatory decisions into front-page news.