Rogers Media exec and past Olympic Consortium president Keith Pelley discusses the broadcaster’s multi-platform advertising model.
Executives from some of Canada’s top media and sponsorship agencies comment on the impact the new deal will have on the advertising and competitive landscape.
The multiplatform coverage for music’s big night aims to exploit the media group’s varied TV, radio, print and online brands.
Canadian Anglophones with children under 18 are more likely to have digital TV subscriptions, smartphones and tablets, according to a new report from the Media Technology Monitor.
A new survey on Canadian internet use showed a marked increase in social media use and digital content consumption from 2010 to 2012, as Zoomers get digi-savvy.
Up to six U.S. and Canadian developers or companies are eligible for the program, which will give creators the opportunity to create games and apps for wearable devices.
The former Astral Media VP regulatory affairs takes her new post at the Montreal telecommunications co today.
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