MOBILE Articles
Netflix maps out original productions strategy
MOBILESTREAMTVWEBThe streaming service noted in a discussion paper released Wednesday it is earmarking approximately $200 million annually to independently produced shows.
Rogers Q1 revenue and earnings rise
MOBILETVWEBCable and wireless phone revenue offset weakness in the media division as the conglomerate completed the rebranding of City Montreal.
Canadian Social TV top 3 – week of Mar. 24
INTERACTIVEMOBILETVThis week we see how an across-the-board increase in Facebook-based interactions influenced the social TV marketshare of Big Brother Canada, Degrassi and Republic of Doyle.
Global News reinvents itself online
MOBILETVWEBThe new site uses responsive design to target users in a way that is platform agnostic, says senior director, online and current affairs Ron Waksman.
Astral’s TMN Go expands reach to Rogers subscribers
FILMMOBILETVWEBThe addition of Rogers means that the streaming service is now available to almost 75% of TMN subscribers.
CTV orders The Social for fall daytime TV
INTERACTIVEMOBILETVCo-hosts Cynthia Loyst, Melissa Grelo, Traci Melchor and Lainey Lui will discuss the day’s headlines and celebrity news, and interact with viewers in real-time via social media platforms.
DHX mobilizes Canadian efforts, signs Blackberry deal
MOBILETVDHX Media is widening its Canadian footprint with a number of deals across TV, home entertainment and digital platforms, including a deal with mobile platform Blackberry for 1,000 episodes of kids’ programming.
Lionsgate pacts with M-Go
INTERACTIVEMOBILEWEBCourtesy of the agreement, Mad Men (pictured) and other Lionsgate TV programs and films will be available at M-Go’s online video store.
Digital ad strategies must emphasize tangible ROIs
MOBILETVWEBAt the Digital Media Summit, Rogers’ Shelagh Stoneham said advertisers must work harder than ever to find the right media mix despite stagnant ad budgets.
Global adds tap-through tech to its apps
MOBILETVShaw Media VP digital media Paul Burns (pictured) talks about the new call-to-action layer and how he hopes the tech will enhance the company’s video offerings across all screens.
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Photos
ACTRA Awards 2013 - Hannah and Vivien Endicott-Douglas at 2013 ACTRA Awards in Toronto (photo: Lisa Blanchette)