The Blue Ant Media TV and digital boss (pictured) told the Playback Summit that Canadian producers need to focus on the YouTube generation.
The CMPA urges producers to partner with brands to target consumers with engaging digital content.
Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.
Early-stage investment in a live online talent game has led to a digital startup that allows DIY video stars to access professional production tools and expertise.
Rozeluk (pictured) was most recently the creative director for Trapeze before joining the Toronto-based digital agency.
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