Interactive

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eOne puts more skeletons in tweens’ closets

eOne is revamping the Skelanimals brand with new retail partnerships, a refreshed website and a new social strategy.

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Telus Fund invests over $2M across 14 projects

The fund distributed up to $250,000 to projects featuring health and wellness content, including TV series, websites and apps.

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eOne grows SO SO Happy brand

Entertainment One Licensing (eOne) is continuing to bolster the U.S. licensing program of its teen lifestyle brand SO SO Happy.

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Games get top coin in CMF latest experimental stream

The fund distributed $4.3M across 18 projects to support development, with further investment targeted to marketing efforts for 12 other digital media projects.

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Docs lead in latest CMF Aboriginal program funding round

Television projects receiving the highest amounts from the CMF this round include Malinaqputiit – The Searchers and the second season of Playing with Fire.

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Inside the Rift: Secret Location’s Sleepy time at Comic-Con

The Toronto-based digital agency unveiled its Oculus Rift experience project for Fox’s Sleepy Hollow at Comic-Con in San Diego.

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CMF invests $12.6M across 25 digital projects

Who got the most digital dough? Regionally, Quebec tops the experimental-stream list, with three $1-million envelopes going to QC gamecos.

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Spin Master’s PAW Patrol goes mobile with Nick

As more studies show that kids using tablets at increasingly younger ages, Nickelodeon is zeroing in on the market with learning-oriented apps.

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How to make transmedia work for documentaries

Playback’s sister publication realscreen talks with producers who are transforming the doc experience using interactive games and buzzy transmedia elements.

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The dilemma over TV analytics

A check-in with players from the measurement, broadcast and media sides on whether Canada is any closer to a true cross-platform measurement solution.