INTERACTIVE Articles



Secret Location gets equity investment from eOne

INTERACTIVE

The unspecified stake will allow Secret Location to continue operating on its own to service broadcast, brand, agency and producer clients. (The Great Martian War app pictured)



AToMiC winners crowned in Toronto

INTERACTIVE

The awards show recognized powerful Canadian media and advertising efforts, with the Tourette Syndrome Foundation and Saatchi & Saatchi claiming the Grand Prix. (TSF campaign still pictured.)



Interactive doc project wins POV Hackathon

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#POETASTR, an interactive component to La maison de prod’s Noriginals doc, won the participant’s choice award at the competition run by PBS’s POV.



Christa Dickenson to head Interactive Ontario

INTERACTIVE

Dickenson will replace outgoing president and CEO Donald Henderson.



How IdeaBOOST hothouses internet hardware plays

INTERACTIVE

The Canadian Film Centre’s business accelerator graduated its latest cohort of digital start-ups in Toronto on Thursday night.



Bell Fund invested over $16.5M in 2013: report

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The fund awarded grants to a record-breaking 188 projects in 2013, according to its annual report.



Raja Khanna: More risk, global thinking required for digital success

INTERACTIVETV

The Blue Ant Media TV and digital boss (pictured) told the Playback Summit that Canadian producers need to focus on the YouTube generation.



Collaborate to survive: the future of branded entertainment

INTERACTIVESTREAM

The CMPA urges producers to partner with brands to target consumers with engaging digital content.



Havas Media, Seevibes introduce new social TV measurement

INTERACTIVETVWEB

Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.



AToMiC shortlist: part four

INTERACTIVETVWEB

The nominees for best digital engagement and broadcast integration for the upcoming awards show, which celebrates the projects, partnerships and programs that build the Canadian media industry.

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