INTERACTIVE Articles



Raja Khanna: More risk, global thinking required for digital success

INTERACTIVETV

The Blue Ant Media TV and digital boss (pictured) told the Playback Summit that Canadian producers need to focus on the YouTube generation.



Collaborate to survive: the future of branded entertainment

INTERACTIVESTREAM

The CMPA urges producers to partner with brands to target consumers with engaging digital content.



Havas Media, Seevibes introduce new social TV measurement

INTERACTIVETVWEB

Social Rating Point is a measure of social interactions a TV show generates expressed as a percentage of the audience.



AToMiC shortlist: part four

INTERACTIVETVWEB

The nominees for best digital engagement and broadcast integration for the upcoming awards show, which celebrates the projects, partnerships and programs that build the Canadian media industry.



Stage TEN targets producers, agencies with virtual TV studio

INTERACTIVESTREAM

Early-stage investment in a live online talent game has led to a digital startup that allows DIY video stars to access professional production tools and expertise.



Mark Rozeluk joins Secret Location as creative director

INTERACTIVEWEB

Rozeluk (pictured) was most recently the creative director for Trapeze before joining the Toronto-based digital agency.



AToMiC shortlist: part three

INTERACTIVETVWEB

The nominees for Best Brand Integration at the upcoming award show, which celebrates the projects, partnerships and programs that build the Canadian media industry.



Rookie Blue, Mohawk Girls among latest Bell Fund recipients

INTERACTIVETVWEB

Just over $4.45 million was allotted in the latest round of funding, including three projects in the new OnLine to OnTV program. (Rookie Blue pictured)



The Back Page: Your map to transmedia success

INTERACTIVE

From our print issue: Sean Patrick O’Reilly takes over the Playback Back Page with a handy map for creating a “unified and coordinated entertainment experience.”



marblemedia unveils plans for $60M Toronto waterpark

INTERACTIVETV

The Splatalot producer aims to create a next-generation theme park with digital storytelling and content at its core.

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Photos

NFB75Anniversary

NFB75Anniversary - (Left to right) Tricia Baldwin (Tafelmusik, managing director), Melissa Than (NFB publicist), Tenny Nigoghossian (Luminato, VP of Advancement), Anne-Marie Applin (former NFB board member), and Luisa Frate (NFB Director General - CFO, COO, CTO)

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