The new second screen report, released at Prime Time, discusses how audiences can be engaged longer and deeper online, which can lead to monetization opportunities.
As well, 215,000 hours of live-feed video of the house guests (pictured) has been streamed from bigbrothercanada.ca, Shaw Media reports.
In an opening keynote, digital visionary Robert Tercek told delegates at the Ottawa conference the TV industry needs to devote more energy on embracing new and innovative business models and companies like Netflix (pictured) and Aereo.
For the first time, Sesame Workshop will be participating in the public and industry programming at the 16th annual TIFF Kids International Film Festival, which is set to take place in Toronto, Canada, from April 9 to 21.
As long-form viewing and premium programming migrates online, entertainment content is growing ever more important, the company observes.
The social media-driven film accelerator program is being supported by ads running in Cineplex theatres throughout March.
Audience engagement throughout a project’s development, production and distribution is crucial, according to a new report from the Canadian Media Production Association.
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