INTERACTIVE Articles



Spin Master’s PAW Patrol goes mobile with Nick

GAMINGINTERACTIVETV

As more studies show that kids using tablets at increasingly younger ages, Nickelodeon is zeroing in on the market with learning-oriented apps.



How to make transmedia work for documentaries

FILMINTERACTIVE

Playback’s sister publication realscreen talks with producers who are transforming the doc experience using interactive games and buzzy transmedia elements.



The dilemma over TV analytics

INTERACTIVETV

A check-in with players from the measurement, broadcast and media sides on whether Canada is any closer to a true cross-platform measurement solution.



How the Vancouver film industry went from bust to boom

FILMINTERACTIVE

“The feeling of the business is quite positive. There is a lot of activity and has been for some time,” Creative B.C. president and CEO Richard Brownsey told Playback.



Corus expands investment in Fingerprint Digital

INTERACTIVETV

The Canadian mediaco has boosted its investment in California-based Fingerprint’s proprietary learning and entertainment platform Play.



CMF awards $7.2M through Francophone Minority Program

INTERACTIVETV

The program aims to support productions that reflect the interests and realities of French communities outside of Quebec.



Engagement with TV through social on the rise: Seevibes

INTERACTIVE

The report shows a greater percentage of Canadians talk about TV on Twitter than Facebook.



Tackling transmedia at Ryerson University

INTERACTIVE

Charles Falzon on how Ryerson is taking on an area he says too few broadcasters, prodcos and agencies have invested in, putting them at risk of being “the Kodaks of tomorrow.”



eOne reveals growth plans for SO SO Happy

INTERACTIVE

Entertainment One and its licensing arm are expanding its teen pop culture property SO SO Happy, with new comedy shorts and a line of cosmetics.



NFB, Guardian explore digital ‘Sins’ with interactive doc

FILMINTERACTIVEWEB

The National Film Board of Canada is teaming up The Guardian to combat digital fatigue with the interactive project Seven Digital Deadly Sins (pictured).

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