Upfronts 2012: Robin Legassicke on CBS’s number one status
The U.S. network has created a new group to capitalize on digital, but the main focus remains the TV screen, says the Maxus Canada group director.
Upfronts 2012: Robin Legassicke on ABC’s multi-platform strategy
Blogging from New York, The Maxus Canada group director is positive about ABC’s cross-platform content and lineup.
Upfronts 2012: Robin Legassicke on NBC’s lineup and Fox’s ‘fluidity’
Blogging from New York, the group director at Maxus Canada predicts an NBC cancellation, and says Fox’s multi-platform focus could win with viewers.