Pam Swedko

Contact Pam by sending an email to pswedko@brunico.com

Articles by Pam Swedko
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Spot volume up

The Canadian commercial production industry pumped out about $245 million worth of spots between September 1998 and September 1999, according to a recent Playback survey….

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Creepy crustacean wins

While wild party scenes and beautiful young people are often centre stage in beer commercials, this year’s Top Spot winner shines the spotlight on a creepy crustacean….

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Baxter tops editing

The sight of a squeegee kid poised on the corner waiting for the light to turn red is all too familiar to anyone who drives downtown city streets. In this 30-second spot, however, the skillfully driven car makes it through the…

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Music evokes ’70s in ‘First Love’

With some fancy art direction, vintage cars and nostalgic music, Chrysler and bbdo are bringing audiences back in time to the Me Decade, when rec-room walls were adorned with Farrah Fawcett posters, Led Zeppelin played on the eight-track and Tab Cola…

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Direct This David Tennant

According to Jolly Roger director David Tennant, the only common denominators in his life at present are an airplane seat and a camera….

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Taking the show on the Net

With so much children’s fare spread across a plethora of television channels, the competition for eyeballs continues to intensify. In order to keep the hard-earned attention of viewers, producers of children’s programming are increasingly taking their programs to where their audience…

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An animation roundup

From the small computer screen to the large imax format, Canadian animation shops are showcasing their talent everywhere – and through a variety of wacky and weird proprietary projects for audiences of all ages….

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New Maya lets artists paint environments

Following last year’s successful launch of the Maya 3D animation software, Oscar nominee Alias| Wavefront has unveiled its newest animation technology, Maya Paint Effects 2.5, which for the first time allows artists to literally paint their environments using a brush on…

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Direct This – Spencer Antle

After graduating from college, International Shooters director Spencer Antle set out for l.a. with dreams of making movies and a cool idea for a milk spot – the catalyst for getting into commercial directing….

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On set: Peter Benchley’s Amazon

Peter Benchley’s Amazon had its genesis over a year ago when Peter Benchley, the man behind Jaws and The Deep, posed the question, ‘What would happen if a plane crashed over the Amazon and six people survived?’…

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Gumby & Pokey make TV comeback

Santa Claus went out with a banquet in his honor and a temperamental Spiderman took the time to perfect his golf game. Now joining them in retirement are two of the most famous animated television icons, Gumby and Pokey….

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Mitchell gets writing nods for Traders

Although tv veteran Peter Mitchell has been in the running for Gemini Awards in the past, this year’s double nomination marks the first time he is up for his writing talent….