Megan Haynes

Contact Megan by sending an email to mhaynes@brunico.com

Articles by Megan Haynes
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React. Adapt. Evolve. Repeat: Playback Winter 2017

Playback interim editor Megan Haynes on why discoverability is only half the battle.

Odd Squad

Let’s science the shit out of this

From Playback magazine: Out-of-the-box approaches to getting (entertainment) products in front of the right people. (Odd Squad pictured.)

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James Stewart: the next dimension

From Playback magazine: Stewart’s Geneva Film Co. has pushed high-tech Canadian storytelling into the spotlight. Now he’s strapping his VR goggles on for the next adventure.

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Best of the Year: Much Digital Studios

The 30-year-old music channel pulled off Playback‘s Digital Play of the Year in 2015, launching an MCN to incubate talent and find new fans.

Master of Flip

Best of the Year: W Network

Playback‘s Channel of the Year is honing its audience strategy by focusing on its talent brands and original programming. (W’s Masters of Flip pictured.)

Use Credit: Shutterstock, People Picture

Michael Serafini joins DHX as VP of programming

Serafini will lead strategic development, execution and promotion of DHX Television.

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Tara Ellis returns to CBC as executive director, scripted content

The 15-year Shaw veteran will lead the pubcaster’s content teams to develop comedy, drama and kids programming.

French Kiss branded content

Building a branded content strategy

From Playback magazine: Brands want new ways to reach audiences; producers want new financing models. Here, we lay out how the two worlds can be merged.

I Do

Smokebomb, Cotton Incorporated say I Do with new show

The scripted lifestyle series, which focuses on non-traditional weddings, will launch on Smokebomb and shift2′s new YouTube channel Union & Ace.

Photo credit: Matthew Plexman for the Ontario College of Teachers

Playback Canadian Film & TV Hall of Fame: Linda Schuyler

From Playback magazine: How Schuyler wooed generations of youth by understanding their angst and awkwardness – turning her shows into an international phenomena in the process.

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Cracking the discoverability conundrum

From Playback magazine: Ahead of this fall’s CRTC Discoverability Summit, a panel of six marketing and media experts weigh in on strategies for getting Cancon in front of Canadians.

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Secret Location signs with Chris Milk’s VRSE.works

The agreement will see the agency and the U.S.-based prodco pool resources and collaborate on virtual reality projects.