React. Adapt. Evolve. Repeat: Playback Winter 2017
Playback interim editor Megan Haynes on why discoverability is only half the battle.
Let’s science the shit out of this
From Playback magazine: Out-of-the-box approaches to getting (entertainment) products in front of the right people. (Odd Squad pictured.)
James Stewart: the next dimension
From Playback magazine: Stewart’s Geneva Film Co. has pushed high-tech Canadian storytelling into the spotlight. Now he’s strapping his VR goggles on for the next adventure.
Best of the Year: Much Digital Studios
The 30-year-old music channel pulled off Playback‘s Digital Play of the Year in 2015, launching an MCN to incubate talent and find new fans.
Best of the Year: W Network
Playback‘s Channel of the Year is honing its audience strategy by focusing on its talent brands and original programming. (W’s Masters of Flip pictured.)
Michael Serafini joins DHX as VP of programming
Serafini will lead strategic development, execution and promotion of DHX Television.
Tara Ellis returns to CBC as executive director, scripted content
The 15-year Shaw veteran will lead the pubcaster’s content teams to develop comedy, drama and kids programming.
Smokebomb, Cotton Incorporated say I Do with new show
The scripted lifestyle series, which focuses on non-traditional weddings, will launch on Smokebomb and shift2′s new YouTube channel Union & Ace.
Playback Canadian Film & TV Hall of Fame: Linda Schuyler
From Playback magazine: How Schuyler wooed generations of youth by understanding their angst and awkwardness – turning her shows into an international phenomena in the process.
Cracking the discoverability conundrum
From Playback magazine: Ahead of this fall’s CRTC Discoverability Summit, a panel of six marketing and media experts weigh in on strategies for getting Cancon in front of Canadians.
Secret Location signs with Chris Milk’s VRSE.works
The agreement will see the agency and the U.S.-based prodco pool resources and collaborate on virtual reality projects.