Jennifer Horn

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Articles by Jennifer Horn
01 - 20 - 12 Deloitte

Deloitte’s 2012 media and tech predictions

Earlier this week in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.


AToMiC: Citroen races through the Twitter-sphere

In the second edition of a new series covering innovation in the media landscape, we take a look at a new Citroen marketing campaign that puts social media users in the driver’s seat.

National Geographic

The National Geographic Channel frames its shows

The Shaw Media channel launches an evocative campaign in celebration of the 125-year-old brand.


Fall TV: Social hits and misses

US-based Networked Insights reports Revenge and Up All Night are among the shows getting the most social buzz.


Let The Morning Show begin

Global TV is pulling out all the marketing stops for the launch of its new a.m. talker, The Morning Show.

Plasma TV

Canadians prefer watching TV on the big screen: study

The Television Bureau of Canada’s latest study indicates that traditional TVs still rule in the nation’s living rooms, with online as a complementary medium.


Meet the media buyers: Sunni Boot, CEO, ZenithOptimedia

A new series of videos takes a behind-the-scenes look at some of Canada’s biggest media agencies, which bridge the gap between broadcasters and the world’s biggest brands.


The social side of CBC’s Cover Me Canada

The broadcaster is measuring response to Temple Street’s new reality show via social media, the outcome of which will influence the show’s results.


Big Bang Theory back on top: BBM Canada, Sept. 5 to 11

Combat Hospital takes Tuesday with 1.3 million viewers.


TIFF 2011: Bitheads’ Trevor Fencott on Neuromancer

VIDEO: The gameco president and COO talks about creating a cross-platform environment for Prodigy Pictures’ Neuromancer.


The Score picks up martial arts programming

The deal will see The Score air Muay Thai Premier League events and a doc series.


Showcase takes new marketing tack for fall

Shaw Media’s Muriel Solomon talks about Showcase’s new approach to marketing its fall shows, including Lost Girl.