Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn


Undercover Boss Canada has strong zoo debut

TV

The new reality series, which features CEOs undercover in the companies they run, finds traction on W Network.



AToMiC: CBC takes off with a new narrative

INTERACTIVEWEB

In its first-ever multi-episodic interactive story game, the broadcaster launches an interactive game for its show, Arctic Air.



CTV gives a Smash preview

INTERACTIVEMOBILETVWEB

In a strategy to grab audience eyeballs and create buzz, viewers will be given a multi-platform preview of the new musical drama’s pilot episode during Super Bowl weekend, ahead of the show’s premiere on Feb. 6.



H&R Block visits Million Dollar Neighbourhood

TV

In a product integration deal with the OWN Canada series, the tax company demonstrates its “Second Look” program.



Deloitte’s 2012 media and tech predictions

INTERACTIVEMOBILETVWEB

Earlier this week in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.



AToMiC: Citroen races through the Twitter-sphere

INTERACTIVETVWEB

In the second edition of a new series covering innovation in the media landscape, we take a look at a new Citroen marketing campaign that puts social media users in the driver’s seat.



The National Geographic Channel frames its shows

TV

The Shaw Media channel launches an evocative campaign in celebration of the 125-year-old brand.



Fall TV: Social hits and misses

INTERACTIVETVWEB

US-based Networked Insights reports Revenge and Up All Night are among the shows getting the most social buzz.



Let The Morning Show begin

TV

Global TV is pulling out all the marketing stops for the launch of its new a.m. talker, The Morning Show.



Canadians prefer watching TV on the big screen: study

TVWEB

The Television Bureau of Canada’s latest study indicates that traditional TVs still rule in the nation’s living rooms, with online as a complementary medium.

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