Jennifer Horn
Guidestones serves a slice of Pizza Pizza branding
INTERACTIVEWEBThe web series’ producer Jay Ferguson says that brand integration in web-based content is less disruptive for viewers, and beneficial for brands to track consumption.
The Real Housewives of Vancouver get a promotional push
TVWEBShaw Media-owned Slice is giving the series its largest multi-platform marketing campaign to date.
Canadian Film Festival goes big and comes home
FILMINTERACTIVETVThe fest is back after a three-year hiatus, with sponsors including Astral and TIFF Film Circuit, and a promotional multimedia campaign spanning print, TV and online.
OMNI broadcasts first NBA game in Mandarin
TVThe channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.
Global TV puts new series in the hands of viewers
INTERACTIVEMOBILETVTo generate audience interest ahead of the debut of Touch, the channel is inviting Canadians to interact with the show’s storyline through a game of “phone-skipping.”
Global enriches the Survivor experience
MOBILETVWEBA new feature on the show’s video app allows users to participate in social chatter and themed content.
Undercover Boss Canada has strong zoo debut
TVThe new reality series, which features CEOs undercover in the companies they run, finds traction on W Network.
AToMiC: CBC takes off with a new narrative
INTERACTIVEWEBIn its first-ever multi-episodic interactive story game, the broadcaster launches an interactive game for its show, Arctic Air.
CTV gives a Smash preview
INTERACTIVEMOBILETVWEBIn a strategy to grab audience eyeballs and create buzz, viewers will be given a multi-platform preview of the new musical drama’s pilot episode during Super Bowl weekend, ahead of the show’s premiere on Feb. 6.
H&R Block visits Million Dollar Neighbourhood
TVIn a product integration deal with the OWN Canada series, the tax company demonstrates its “Second Look” program.
The definitive CDN broadcast and production resource.Over 5,000 company listings!
-
CBC fall line-up: timeslot shakeups, new additions and more repeats -
Michael MacMillan’s Blue Ant Media pays $85 million for High Fidelity HDTV -
Lara Thompson upped to EVP, filmed entertainment at eOne -
Town of Cochrane begins construction on film studios -
Denis Villeneuve to shoot An Enemy in Toronto through mid-July
Photos
DGC 50th Anniversary Open House - Feb. 24, 2012 - Wall of DGC Presidents Photo Credit: Tony Zhao