Jennifer Horn
The Morning Show makes it all better
TVShaw Media’s Global TV is paying for breakfast tabs, transit fares and groceries to promote its morning program.
Sportsnet petitions for the love of hockey
TVThe sports channel played an impromptu game of hockey in the lobby of a Toronto mall to promote its online petition to bring back hockey.
Advertisers plead for online video metrics: report
MOBILEWEBA report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.
CBC’s search for Dorothy goes social
INTERACTIVEMOBILEWEBThe pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.
CRTC announces three-year plan
POLICYTVWEBThe regulator has a three-prong plan for a better communications system that includes tracking content creation and ensuring availability of service providers and consumer protection from telemarketing.
Bite TV calls for reinvention
NEWSThe Blue Ant Media channel is launching a rebrand and campaign this October to better target a younger male audience.
Rogers and Disney sleep with the fishes
FILMThe media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.
Discovery Channel syncs TV with mobile
INTERACTIVEMOBILEThe channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.
CBC’s Fun Hunt looks to drive kid viewers online
TVWEBThe pubcaster’s new kids show Cross Country Fun Hunt is being created on the road with the host documenting communities and uploading segments online to draw traffic to a dedicated series site.
Citytv triggers a social promotion for The Bachelor Canada
INTERACTIVETVWEBThe Rogers Media-owned channel is doing its part to reach viewers already chatting about the series with the launch of a social media app.
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ACTRA Awards 2013 -