Jennifer Horn

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Articles by Jennifer Horn

AToMiC shortlist: part three


The nominees for Best Brand Integration at the upcoming award show, which celebrates the projects, partnerships and programs that build the Canadian media industry.

AToMiC shortlist: part two


Keep ‘em coming. Strategy, Playback and MiC release the shortlists for the AToMiC Idea and ROI categories.

2014 AToMiC Awards shortlist: first round


MiC, strategy and Playback announce the nominees for the top creative collaborations and CSR campaigns.

Shaw Media’s bold new plan for branded content


At BCON Expo, the mediaco reveals plans to launch three new cross-platform specialty properties with brands built into each projects’ DNA. (Pictured: Shaw’s Ann-Marie Spurr)

Three ‘key’ ideas from Netflix Hack Day


Netflix engineers dream up UX solutions to help make search easier on the online streaming platform.

The Morning Show makes it all better


Shaw Media’s Global TV is paying for breakfast tabs, transit fares and groceries to promote its morning program.

Sportsnet petitions for the love of hockey


The sports channel played an impromptu game of hockey in the lobby of a Toronto mall to promote its online petition to bring back hockey.

Advertisers plead for online video metrics: report


A report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.

CBC’s search for Dorothy goes social


The pubcaster has taken its second-screen apps up a notch for Over the Rainbow, using audio cues and live events as ways viewers can vote for their favourite contestant.

CRTC announces three-year plan


The regulator has a three-prong plan for a better communications system that includes tracking content creation and ensuring availability of service providers and consumer protection from telemarketing.

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The Alpern Group 20th Anniversary Party

The Alpern Group 20th Anniversary Party - Ira Levy (Breakthrough Entertainment), Steve Ord (White Pine Pictures), James Nadler (Guru Studio)

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