Bree Rody-Mantha

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Articles by Bree Rody-Mantha
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The anatomy of a Netflix deal

It seems everyone wants to sign with the SVOD. But how to do it? And what does it mean? We break down how people are scoring deals with the platform.

Danocracy

Much Digital Studios launches first original series

The Bell Media-owned MCN is looking to showcase its production power with Dan for a Week.

Copied from Media in Canada - before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in North America in its opening weekend, was promoted through a three-step Snapchat campaign.

Copied from Media in Canada - shutterstockVR

VR spend on rise, but Canadians sticking with actual reality: study

The country’s spend on virtual and augmented reality will grow more than 535% this year, but it still lags behind most global regions.

Copied from Media in Canada - youTubeShutterstock

How does YouTube stack up in Canada?

The Google-owned giant announced that users consume one billion hours of video per day on the platform globally.

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Super Channel to launch 24-hour e-sports offering

With the global competitive gaming market expected to hit $1.92 billion by 2018, Super Channel is looking to get in on the action while bringing its age demo down.

Copied from Media in Canada - footballShutterstock

Letterkenny lands post-Super Bowl slot

Bell Media hopes the CraveTV series will help drive viewers to the Canadian broadcast amid simsub fallout.

crafting

Makeful announces mid-season line-up, adds original online content

With subscription rates flat since its rebrand, the Blue Ant Media channel is aiming to make an impact online.

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Torontonians over-index on tablets, Montrealers love online video: Study

MTM’s new study on tech and media trends across various Canadian markets shows that where you live in the country might say something about your tech habits.

RuPaul

OUTtv focuses on international expansion with new ownership

Stern Partners will invest in the company as it looks to expand its LGBTQ-friendly content and OTT platform across the border.

Heavy Rescue 401

Highway Thru Hell spin-off hits ratings record for Discovery

Heavy Rescue 401 delivered the most-watched premiere in the network’s history, with more than 3.3 million viewers to date.

Copied from Media in Canada - womanTabletShutterstock

Television advertising to remain flat, tablets to tank: study

Deloitte has released its annual media and technology predictions and the big winner (sort of) is linear TV.