NBCUniversal names streamer, unveils launch slate

Peacock is set to launch in the U.S. in April 2020, though NBCUniversal has not yet announced details about its international roll out.
peacock - nbc

NBCUniversal has revealed that its upcoming streaming service will be called Peacock, in a nod to NBC’s iconic peacock logo.

Peacock will deliver original series and films, alongside a library of NBC content like The Office and Parks and Recreation.

NBCUniversal unveiled a slate of content to be made available at Peacock’s launch, including a few unscripted titles like a new Saturday Night Live docuseries, Who Wrote That, from creator Lorne Michaels, which will take viewers behind the scenes, profiling famous players of SNL, both in front of and behind the camera. Peacock will also be home to a new spin-off of Bravo’s The Real Housewives franchise, as well as a new talk show from Jimmy Fallon and a late night show starring Amber Ruffin, executive produced by Seth Myers. Peacock will also feature a library of films.

The streamer, which will be available in both subscription and ad-supported versions, will roll out in the U.S. in April of 2020, with over 15,000 hours of content available at launch. A spokesperson for NBCUniversal told Playback Daily the service will launch in international markets after the U.S., though the company has not yet announced details on what the global roll out will look like. According to a press release, details on the pricing and distribution will be announced closer to the U.S. launch.

NBCUniversal already has a streaming service in the domestic market in the form of hayu, the unscripted streamer that launched in Canada almost a year ago. The service offers more than 6,000 episodes from over 200 reality shows like Keeping Up with the KardashiansThe Real Housewives and Million Dollar Listing. At the time of its launch, NBCUniversal said around 750 new episodes of content will be added to hayu every year.

With files from Jordan Pinto