Apple streaming service expected to launch in spring: reports

Media outlets are reporting the tech giant may unveil its streaming service at a March event.

Apple is planning to launch its much-anticipated streaming service this spring, according to multiple reports from various U.S. media outlets.

On Tuesday, BuzzFeed News reported that the tech giant is planning a special “subscription-services focused” event for its news service on March 25 at its Steve Jobs Theater (pictured). Later, both CNBC and Reuters reported that Apple is targeting an April or May debut for its upcoming video streaming service, with Reuters reporting that the service will launch globally. Bloomberg reportage said the March 25 event will see Apple launch both services and that it has invited actors like Jennifer Aniston and Reese Witherspoon to the gathering.

Apple is well known for leaking news to media ahead of official announcements. Playback Daily reached out to confirm details on the reports but did not receive a response prior to press.

When the service launches in Canada  whether the company will roll the product out regionally or globally has not been confirmed  it will become the latest streaming entrant in the Canadian market, joining Facebook Watch, CBS All Accesshayu and BritBox.

Canadian companies working with Apple on shows include DHX Media and Bron Studios/Creative Wealth. DHX is developing exclusive new Peanuts content for the service, as well as short-form STEM content featuring Charles M. Schulz’s Peanuts character Snoppy as an astronaut. Bron’s Media Res venture is the producer of  The Morning Show, which stars Aniston and Witherspoon as morning show co-hosts; Bron and Creative Wealth have three series in the works with Apple. As well, the upcoming Apple show See, starring Frontier‘s Jason Momoa, recently wrapped production in B.C.

Image courtesy of Apple