Thunderbird’s Raffe exits to launch new prodco

The outgoing SVP of scripted production will continue to work on Thunderbird properties alongside her new venture.

Alex RaffeLong-time Thunderbird exec Alexandra Raffé has stepped down from her role as SVP of scripted production to launch her own prodco, Sheep Crossing.

Raffé, who has been with the Vancouver-based company for nearly 15 years, will focus on developing and producing both film and TV projects through the new production entity.

She will continue to serve as an executive producer on Kim’s Convenience, as well as developing and producing a number of other projects in the Thunderbird pipeline. Those include a pair of in-development page-to-screen TV adaptations  The Marrow Thieves (based on Cherie Dimaline’s novel) and Ava Lee (based on Ian Hamilton’s novel series)  in addition to the debut feature from filmmaker Kelvin Redvers, #Rooftop.

“After 15 years working with Thunderbird to help build a production division, I’m really excited to be returning to a more handcrafted kind of operation, to be more immersed in the storytelling, and closer to the heart of the projects,” Raffé told Playback Daily via email.

Raffé’s production credits with Thunderbird include Some Assembly Required (YTV), Package Deal (Citytv) and Mr. Young (YTV). She also served as a producer on Siobhan Devine’s feature debut, The Birdwatcher, which was acquired by Avi Federgreen’s Indiecan Entertainment last May.

Raffe’s career in the Canadian film and TV industry spans more than 30 years and she has previously held roles as president and CEO of the OMDC (1994-1999, now Ontario Creates), president and producer at Riffraff Films (1986-2004) and president of Savi Media (2000-2009).