Encore+ hits more than 6M views on its first anniversary

Since the YouTube channel launched last November, more than 30,000 people have subscribed to watch classic Canadian content.

Little Mosque croppedThe Canada Media Fund’s Cancon YouTube channel, Encore+, is celebrating its first birthday.

Launched in 2017, the channel dedicated to sharing classic Canadian series like Little Mosque on the Prairie (pictured), Northwood and The Littlest Hobo, has amassed nearly 30,000 subscribers on YouTube. All told, the channel has 1,647 pieces of acquired content from feature-length films, docs, shorts and more on it, with content being viewed close to 6.2 million times.

“Thanks to this channel, rights holders are monetizing and preserving their legacy titles, with new generations of Canadians, as well as audiences around the world rediscovering childhood favourites and memorable Canadian stories,” said CMF president and CEO Val Creighton in a release.

Licenses signed by primary rights-holders are non-exclusive, and the majority of rights-holders receive roughly 90% of revenue after revenue-sharing with Google, according to a CMF spokesperson. The CMF and its partners cover the cost of digitization and encoding the productions, and provide a digital copy to the primary rights-holder for their own use.

Encore+’s main audience consists of Canadians (54%), with U.S. viewers accounting for 27% of the channel’s audience.

This year alone, the channel has created curated lists for National Canadian Film Day and partnered with the imagineNATIVE Film + Media Arts Festival to offer Indigenous filmmaker’s work on its channel.

Looking forward, the spokesperson said the channel is designed to grow and feature more classic catalogue content, in addition to newer formats like webseries, which will soon be introduced. “While Encore+ is a pilot program, the hope is that it will become a legacy project and an ongoing discoverability and visibility initiative,” they said.

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