NOVEMBER 2018 PROGRAM:

BEING DIRECT (TO CONSUMER): SUCCESS IN TV’S NEW ECONOMY. In the footsteps of shoes, glasses, and beds, the direct-to-consumer (DTC) economy ...

BEING DIRECT (TO CONSUMER): SUCCESS IN TV’S NEW ECONOMY.

In the footsteps of shoes, glasses, and beds, the direct-to-consumer (DTC) economy is reshaping media, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk. Join Banff Connect LA for a look into how this new economy being reflected at different scales and what it means for content producers and media companies alike, from niche-targeted plays to mass-reach strategies.

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