CHECK IN: 4:00 PM

PANEL: 4:30 PM

COCKTAILS TO FOLLOW

BEING DIRECT (TO CONSUMER): SUCCESS IN TV’S NEW ECONOMY.

Direct-to-consumer models have rocked the consumer products world, and now media is the latest industry to embrace DTC strategies, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk. Join Banff Connect LA for a look into how this new economy being reflected at different scales and what it means for content producers and media companies alike, from niche-targeted plays to mass-reach strategies.

Featuring:

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Alia J. Daniels

Co-Founder & Chief Operating Officer

Revry

Sam Toles

SVP, Digital & New Platforms

MGM Television

Thai Randolph

EVP & General Manager

Kevin Hart’s Laugh Out Loud Network

Peter Csathy

Founder & Chairman

CREATV Media

Moderator

More panelists to be announced.