MONDAY, NOVEMBER 5 2018
CHECK IN: 4:00 PM PANEL: 4:30 PM COCKTAILS TO FOLLOW BEING DIRECT (TO CONSUMER): SUCCESS IN TV’S NEW ECONOMY. Direct-to-consumer models have rocked ...
CHECK IN: 4:00 PM
PANEL: 4:30 PM
COCKTAILS TO FOLLOW
BEING DIRECT (TO CONSUMER): SUCCESS IN TV’S NEW ECONOMY.
Direct-to-consumer models have rocked the consumer products world, and now media is the latest industry to embrace DTC strategies, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk. Join Banff Connect LA for a look into how this new economy is being reflected at different scales and what it means for content producers and media companies alike.
Featuring:

Alia J. Daniels
Co-Founder & Chief Operating Officer
Revry

Thai Randolph
EVP & General Manager
Kevin Hart’s Laugh Out Loud Network

Jeff Shultz
Chief Business Officer
Pluto TV

Sam Toles
SVP, Digital & New Platforms
MGM Television

Jocelyn Johnson
Director of Membership & Digital Video News
TheWrap.com
Moderator