MONDAY, NOVEMBER 5 2018

CHECK IN: 4:00 PM PANEL: 4:30 PM COCKTAILS TO FOLLOW BEING DIRECT (TO CONSUMER): SUCCESS IN TV’S NEW ECONOMY. Direct-to-consumer models have rocked ...

CHECK IN: 4:00 PM

PANEL: 4:30 PM

COCKTAILS TO FOLLOW

BEING DIRECT (TO CONSUMER): SUCCESS IN TV’S NEW ECONOMY.

Direct-to-consumer models have rocked the consumer products world, and now media is the latest industry to embrace DTC strategies, with most major TV networks and studios predicted to have a DTC product in place by 2022. The benefits are clear: data aggregation for product development, a deeper relationship with the consumer, retention of market share in the face of cord-shaving. However, it is also high-cost and high-risk. Join Banff Connect LA for a look into how this new economy is being reflected at different scales and what it means for content producers and media companies alike.

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