DHX names new managing director for WildBrain

Former regional head of Vevo Jon Gisby joins the London, U.K.-based digital network.

Jon Gisby, Managing Director, WildBrainDHX Media has named Jon Gisby managing director of its digital kids network WildBrain.

Based in London, U.K., Gisby will be charged with driving new business for the YouTube Network. Previously, Gisby was the head of Europe for online music video network Vevo. He has also held roles at BBC, Channel 4, Yahoo! Europe and Swedish streaming service Magine TV.

Between July 2017 and June 2018 the network’s watch time grew by 134% to 129 billion minutes, across 25 billion views. Additionally, WildBrain doubled its subscribers to 50 million.

Wildbrain features more than 110,000 videos for more than 600 kids brands in 22 languages. Some of its brands include Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Yo Gabba Gabba! and more.

Recently, WildBrain announced it would be making a YouTube fan hub  for DHX’s new series Mega Man: Fully Charged with clips and trailer previews updated each week. It also started work on its first-ever coproduction, for season two of Hydro and Fluid with Brazilian animation studio Alopra.