L.A. prodco Kickstart invests in Relish Interactive

The companies are now collaborating on a long-form animated series based on Relish's interactive storybook The Incredible Tales of Weirdwood Manor.

Weirdwood ManorL.A. production company Kickstart Entertainment has taken an undisclosed stake in Toronto-based digital studio Relish Interactive.

Through the deal, the companies will collaborate on original projects and branded content. Both leadership teams will remain unchanged through the partnership and the companies will continue to operate as separate entities. Kickstart’s coproducer credits include the AMC series Preacher and the PBS show Ready, Jet, Go!

Kickstart and Relish are currently collaborating on a long-form animated series, which is based on Relish’s interactive storybook The Incredible Tales of Weirdwood Manor. The project, aimed at eight-to-12 year-olds, tells the story of Arthur Weirdwood, a toy-maker, inventor and storyteller.

In June of this year, Weirdwood Manor won the Best Production award and the Best Original Interactive Content prize as The Youth Media Alliance (YMA) named its 2017 English-language Awards of Excellence winners. Relish has also previously created a 30-mission interactive game for YTV’s live action-animation hybrid sitcom The Stanley Dynamic and developed a web game for YTV series Some Assembly Required.