Handmaid’s Tale premiere sets records for Bravo

The TV adaptation of the Margaret Atwood novel is the most-watched premiere in five years for the Bell Media channel.
Handmaid's Tale

The series being heralded as one of the most timely shows of the year, The Handmaid’s Tale, has set a record with its premiere on Bravo.

The first episode of the show has been watched by at least 716,000 viewers since its April 30 premiere, according to three-day Numeris data provided by Bell Media. That’s enough to make it the most-watched series premiere on the channel in five years and the second-most watched ever on the network after Dallas, which premiered in June 2012 to a final AMA of 764,000. 

It’s also the biggest debut for any scripted series on a Canadian entertainment specialty channel to date this season.

The two-episode debut on Sunday night was watched by an average audience of 651,000 from 9 p.m. to 11 p.m.

The TV adaptation of Margaret Atwood’s iconic dystopian novel airs Sunday nights at 9 p.m. on Bravo. Earlier this week the series, which was shot in Toronto, was picked up for a second season. The series  is produced by MGM Television for Hulu, with Toronto-based Take 5 Productions and Whizbang Films overseeing production.

After the entire first season of The Handmaid’s Tale has aired on broadcast in Canada, it will launch on CraveTV.

From Media in Canada