Hulu picks up Pure

The CBC drama, produced by Two East Productions and Cineflix Media, will air in the U.S. exclusively on the SVOD.
Copied from strategy - Pure

Hulu has acquired the U.S. SVOD rights to CBC’s Pure. Through the deal, the crime drama will air exclusively in the U.S. on the streamer. A premiere date has yet to be set.

The six-part, one-hour drama, commissioned by the pubcaster, is produced by Nova Scotia-based Two East Productions and Montreal’s Cineflix Media. It premiered on Jan. 9, 2017, on the CBC, winning its timeslot. The debut episode averaged a 2+ audience of 858,000, with a total reach of 1.8 million. The entire season averaged a 2+ audience of 744,000.

Pure follows a newly elected Mennnonite pastor working to rid his community of drug traffickers. It stars Ryan Robbins (Arrow), Alex Paxton-Beesley (Murdoch Mysteries), AJ Buckley (CSI: NY), Peter Outerbridge (Orphan Black) and Rosie Perez (Fearless).

The series was created and written by Michael Amo (The Listener) and is directed by Ken Girotti (Orphan Black). Amo serves as an EP on the series, alongside Two East’s David MacLeod and Cineflix’s Brett Burlock and Peter Emerson.

The deal was brokered by Cineflix Rights, the distribution arm of Cineflix Media, which holds distribution rights outside of Canada.