APTN’s Delmer & Marta to pre-launch as webseries

The Mosaic Entertainment comedy series is based on two characters from another APTN show, Caution: May Contain Nuts.
Delmer & Marta

With APTN’s comedy series Delmer & Marta set to launch in spring 2016, the broadcaster has announced that a portion of the show will be released via a 12-part webseries.

Launching on Nov. 12, the webisodes will serve as a sneak-peek for the half-hour broadcast series which will premiere on APTN in 2016. Each of the online episodes will be packaged into approximately seven-minute segments, available via APTN’s YouTube channel.

The strategy is to start making APTN content more widely available, and also to reach a slightly younger demographic, said Monika Ille, executive director of programming and scheduling, APTN.

“When you do TV [now], you’re not just a TV broadcaster – you’re a content broadcaster. So you have to go where the audience is,” Ille added.

Delmer & Marta is produced by Mosaic Entertainment and based on two characters from another APTN show, Caution: May Contain Nuts. The show picks up with Delmer (played by Sheldon Elter) and Marta (Howie Miller) moving to the town of Morningside, Alberta, where Marta is hired as the new host of the community station’s morning show.