Mommy passes $2M Canadian box office mark

The Xavier Dolan-directed film is also a hit in France.

How much is a Cannes Jury Award prize worth to a Canadian film at the local multiplex?

Xavier Dolan’s Mommy, which launched theatrically in Quebec on Sept. 19 ahead of a nationwide platform release, has passed the $2 million mark at the Canadian box office, distributor Entertainment One reports.

Dolan’s fifth film shared the Jury Prize in Cannes, where it had a world premiere, ahead of screenings in Telluride and a Canadian premiere in Toronto.

The Canadian cumulative box office reached $2.18 million, as of Oct. 16 and after the Thanksgiving weekend, eOne reports.

The French-language feature, which is also Canada’s contender in the best foreign language category at the Academy Awards, has drummed up 273,026 admissions in France since opening there on Oct. 8.

Mommy stars Anne Dorval, Antoine Olivier Pilon and Suzanne Clément and portrays a widow trying to cope with her wild yet charming ADHD son and receiving help from a mysterious neighbour.

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A poster for Mommy in Paris, France (via @playbackinstagram)

The Canadian film this week expanded to 75 screens in France after Dolan was earlier in Paris to promote his film to the French media.

French distributor Diaphana put a heavy out-of-home media push on Mommy in Paris, even striking a partnership with clothing brand Agnes B, which not only featured the film in one of its Paris storefronts, it created a “Mommy” necklace as well.

Back in Canada, the film is playing on 80 screens in Quebec via Seville Films, and Entertainment One Films continues its expansion into Vancouver this Friday.

Roadside Attractions will release Mommy in the U.S. market in early 2015.

with files and photo from Katie Bailey