Original Canadian comedy Schitt’s Creek has started production at Pinewood Studios in Toronto with a raft of new cast members announced.

Added to the production – which stars Eugene Levy and Catherine O’Hara – are Annie Murphy (Story of Jen), Jenn Robertson (Wingin’ It), Emily Hampshire (My Awkward Sexual Adventure), Tim Rozon (Being Human), and Sarah Levy (Larry Crowne, Working The Engels). Previously announced cast include Levy, O’Hara, Chris Elliott and Dan Levy.

The 13-episode half-hour comedy series – which creators say is more in line with madcap HBO comedy VEEP than a traditional sitcom – will air on CBC in January 2015. The series is being distributed internationally by ITV Studios, a deal announced this week at MIPTV.

On board to direct are Jerry Ciccoritti (seven episodes) and Paul Fox (six episodes).

Schitt’s Creek follows a formerly wealthy family struggling to rebuild their lives in a town they once purchased as a joke.

The single-camera comedy is produced by Not A Real Company Productions. Eugene Levy and Dan Levy executive produce alongside Fred Levy, Andrew Barnsley, and Ben Feigin of Anonymous Content.

The series was commissioned by CBC and first announced in February. Shooting will continue through June 26.