WFW Intl to exclusively represent FlyCam Canada aerial techology

The pact is the latest by the production equipment rental giant as it fends off competition from a newly-combined Sim Digital/PS Production Services.
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Recall ABC’s June 2012 Megastunts: Highwire over Niagara special where Nik Wallenda was captured crossing Niagara Falls on a tightrope on live TV.

That memorable event was captured using FlyCam Canada’s aerial photography technology, now exclusively represented by William F. White International.

The partnership is the latest move by WFW as it bulks up to fend off competition from a recently-combined Sim Digital/PS Productions Services.

The FlyCam technology is used for live broadcast, feature and episodic TV work.

The agreement also gets WFW deeper into servicing live event programming.

“FlyCam Canada is another great fit for WFW as we continue in our mission to be the first in Canada to bring new technologies to market while enhancing our national specialty equipment offerings,” said WFW head Paul Bronfman in a statement Thursday.

“Our resources and customer base combined with FlyCam’s talents and expertise in live events will prove to be a dynamic and value-added opportunity for our clients,” he added of the partnership with FlyCam principal Alan Lennox, who operates out of William F. White’s facility in Toronto.

Bronfman’s production rental shop has been on a buying binge of late, picking up Vancouver-based Telescopic Camera Cranes Ltd. and its fleet of Technocranes, and unveiling $20 million in new investment in production equipment.