CBC/Radio-Canada and TVA Sports ink Olympics sub-deal

TVA Sports becomes one of the cable broadcasters to receive French language content from the Sochi Games in 2014.

CBC/Radio-Canada has inked a side-deal to make TVA Sports a cable broadcaster of the 2014 Winter Olympics from Sochi, Russia in 2014.

The deal will see TVA Sports air portions of CBS/Radio-Canada’s coverage of the Sochi Games as the Canadian rights holder.

“TVA Sports will be giving viewers the opportunity to get an up-close look at this major international competition and follow how Canada’s and Quebec’s athletes fare in their Olympic disciplines,” TVA Group president and CEO Pierre Dion said in a statement Thursday.

CBC/Radio-Canada executive VP Louis Lalande said the TVA Sports deal helps the public broadcaster build as wide an audience as possible for its 2014 Sochi Games coverage.

Photo from Sochi 2014