Discovery Channel Canada orders Insight Productions format

Never Ever Do This At Home - small

Insight Productions has sold a Canadian version of the Never Ever Do This At Home format from Norwegian broadcaster NRK to Discovery Channel Canada.

The Toronto-based producer earlier optioned the format rights to the factual series via a deal brokered by U.K. distributor DRG.

“We’re delighted to add Never Ever Do This At Home to our commissions slate,” said Edwina Follows, director of commissioning and production at Discovery Channel Canada, in a statement Tuesday.

“We know this winning combination of home territory, real science take-away, and humour will be a hit with Canadian audiences,” she added.

The original Norwegian TV show has a scientist presenter and his sidekick test every warning against doing something at home, by doing just that.

The Discovery Channel Canada deal is the latest for Insight after earlier productions of Top Chef Canada, Canadian Idol, Project Runway Canada and Canada’s Got Talent.

Never Ever Do This At Home is the latest gem we’re looking forward to producing,ˇ  John Brunton, CEO of Insight Productions, said Tuesday in his own statement.

The original Norwegian series airs on pubcaster NRK1.

DRG exclusively represents a slate of primetime NRK formats, created and produced in-house at NRK and shopped internationally under the brand NRK Formats.

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