Teletoon’s first hosted kids block will integrate brands

The animation specialty channel will integrate custom messaging and sponsor promotions to reach both kid and parent demos during its first hosted block for kids on Sept. 6.

Animation specialty channel Teletoon Canada is kicking off its first hosted block for kids on Thursday Sept. 6, airing from 6 to 8 p.m. during the fall premieres of its new shows Adventure Time with Finn and Jake (pictured), Johnny Test, Detentionaire, and My Babysitter’s a Vampire.

Host Andrea Jenna will introduce new episodes, promote series-themed content such as games and apps, and integrate custom messaging and promotion from sponsors, says Russell Ward, VP marketing, Teletoon Canada.

Ward says adding the host to the Thursday night block of programming allows clients to integrate products into the show’s segments, which isn’t as typical for animated shows as it is for live-action programming.

“The block itself is targeted at kids and it’s also parent inclusive, so it gives our advertisers an opportunity to speak to both those demos which we haven’t had the opportunity to do with our [after 9 p.m. block], which is primarily a young adult male block,” he says. “It opens up a whole new demographic for our advertisers in terms of the host’s ability to showcase a product,” he explains.

“This is an opportunity for us to make Thursdays stand out. Bringing a host onto the network allows us to be flexible in our promotion of the new shows, it allows us to engage the audience, and integrate sponsors into that block a lot more efficiently than we normally would,” Ward adds.

From Media in Canada