Yahoo! Canada launches Screen
Yahoo! Canada has launched a new video platform north of the border, called Yahoo! Canada Screen.
The site, which has been live in the U.S. since last fall, is launching with video content sourced from Canadian partners, including Watch Mojo, ET Canada, Jolted Media, CBC, Canadian Press and News Canada, says Dan Unger, Head of Media Network, Yahoo! Canada.
There will also be Yahoo! Originals content like Morgan Spurlock’s Failure Club, which follows seven people as they confront their fear of failure and Mansome, which provides men with a guide to grooming, survival and cooking, as well as shows from partners like ABC News, Access Hollywood and Reuters.
“We know that nine out of 10 Canadian internet users are looking at video,” says Unger.
“About a third of Yahoo! internet users are looking at videos. We are looking to expand that reach,” he adds.
Yahoo! Canada videos had 4.4 million unique visitors in June that consumed about 49 million videos, according to comScore numbers provided by Yahoo! Canada.
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