CTV flicks a digital Switch

August 8, 2012 by Danielle Ng See Quan

CTV is Switch-ing on a digital spinoff for the third season homegrown primetime drama The Listener.

Switch, produced by Jay Bennett, VP of Smokebomb Entertainment, is a six webisode extension of the series that will be available on CTV.ca and via the CTV app.

The first two Switch episodes will premiere following the broadcast episode of The Listener on Wednesday, Aug. 15 at 10 p.m., with new episodes launching weekly thereafter.

“Switch represents an evolution of our online strategy to leverage existing programs into relatable, valuable multi-platform content,” said CTV networks senior programming VP Mike Cosentino.

“With Switch, we’re giving fans of The Listener a different take on the characters they love, and having some fun with the ‘with great power comes great responsibility’ meme,” said Smokebomb’s Bennett in his own statement.

The series will feature The Listener‘s lead characters, telepathic paramedic, Toby (Craig Olejnik), and EMS partner Oz (Ennis Esmer), and the exploits that ensue when Toby’s mind-reading gift is transferred to Oz.

Switch is written by Bobby Theodore (Flashpoint) and directed by Laurie Lynd (Murdoch Mysteries), with Bennett, of Shaftesbury’s digital media arm Smokebomb producing. Jarrett Sherman and Daniel Dales (formerly of Smokebomb), and Shaftesbury CEO Christina Jennings and senior VP Scott Garvie are the series’ executive producers, with Shane Kinnear on board as co-exec producer and Cal Coons as creative consultant.

The series is produced with financial participation of the Canada Media Fund and the Bell Broadcast and New Media Fund, in association with Bell Media.

 

 

Tags: Bell Media, Bobby Theodore, Cal Coons, Christina Jennings, Craig Olejnik, CTV, Daniel Dales, Ennis Esmer, Jarrett Sherman, Jay Bennett, Laurie Lynd, Mike Cosentino, Scott Garvie, Smokebomb Entertainment, Switch, The Listener