Hollywood Suite and Sony Pictures TV expand partnership

The deal sees Toronto operator of Canadian exclusive WarnerFilms and MGM movie channels rebrand two HD channels as part of a relaunch.

Sony Pictures Television Network says Hollywood Suite, a fledgling Canadian specialty HD TV package provider, will be the domestic home of two of its movie channels: The Sony Movie Channel and AXN Movies.

The partnership sees the two channels launching Sept. 4. As part of the launch, two existing Hollywood Suite offerings, Hollywood Festival and Hollywood Storm, will be rebranded, Sony Pictures said in a statement Thursday.

David Kines, president of Hollywood Suite, told Playback Daily this type of partnership has been key to the company’s growth plan since it first launched its four HD movie channels last November.

“Part of our strategy with Hollywood Suite is to work with studios, and we see attraction and value to consumers in their brands and content,” he says.

Sony has already successfully launched its The Sony Movie Channel in the U.S. and the UK., and while Hollywood Suite’s channels were already home to some some Sony titles, Kines says the partnership allows the company to “tap into the Sony library even further.”

Kines adds that the partnership also marks the world premiere of AXN Movies, a sub-brand of Sony-owned AXN TV Networks, which has pay channels in Latin America, Europe and Asia.

The rebranding sees The Sony Movie Channel replace the female-targeted Hollywood Festival, while AXN Movies will replace Hollywood Storm and offer up the same male-targeted action fare.

Hollywood Suite, which is also the exclusive Canadian home of WarnerFilms and MGM Channel, features 450 commercial-free, uncut and unedited movies per month, and offers 250 movies through its on demand, online and mobile services.

Its is currently available via providers such as Bell’s satellite and Fibe products, TELUS, EastLink, SaskTel, MTS, Westman Communications, Access Communications and NorthwesTel.