GAPC Entertainment wins at 2012 Hermes Awards
The Ottawa-based prodco nabbed two prizes for its kids property The Prime Radicals, and tacked on a third with The Innovators: Agriculture Rooted in Science.
Ottawa-based GAPC Entertainment snatched up two prizes for its math-focused kids program The Prime Radicals this week at the 2012 Hermes Awards.
The show, which airs on TVO, follows two cousins (Kevin Wang and Alana Bale) as they help their wacky uncle (Norm MacQueen) solve problems in his workshop using math, and each episode features a “make, build, do” segment and a math-based song.
The Hermes Awards honour creative professionals involved in the concept, writing and design of traditional materials, programs and emerging technologies.
This year’s 4,700 international entries came from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.
The annual awards are administered and judged by the Association of Marketing and Communication Professionals, with judges awarding three potential awards: Platinum for a score of 90 or higher, Gold for a score between 80 and 89, and an Honourable Mention for a score between 70 and 79 .
Each entry is judged individually based on its own merits, meaning some categories can have multiple winners, and others can have none.
GAPC’s The Prime Radicals received a Gold Award in the audio/original music category for its episode “Going the Distance,” while its “A Balancing Act” episode received honourable mentions in the video/TV (broadcast) category.
The prodco also nabbed a Platinum Award in the Video/Government category for The Innovators: Agriculture Rooted in Science.
Elsewhere, the Calgary-based marketing, TV commercial and digital signage prodco Kicker Inc., whose past clients have included Nike and GM, earned a Platinum Award in the video/marketing (Product) category with a promotion for Orb Sirius XM.