Toronto Cronenberg exhibit gets social media game

The fall 2013 show will be packed into a tour after its Toronto run at TIFF Bell Lightbox, to rollout in summer 2014.
David Cronenberg Headshot

The TIFF Bell Lightbox in Toronto will mount a major exhibition dedicated to the work of David Cronenberg, with the fall 2013 show to include an online “augmented reality” game.

The exhibit will be co-curated by TIFF CEO and director Piers Handling and artistic director Noah Cowan.

Once the Toronto run is finished, it would be packaged into a tour that would begin in summer 2014.

“David Cronenberg is one of the world’s greatest living filmmakers. He also represents Canadian cinema at its very best. This exhibition underscores our commitment to Canadian film and its legacy, through our 20-year history of working with David to preserve his papers and objects in a special archive, and our efforts to restore and make available his film catalogue,” said Handling in a TIFF statement.

Added Cowan: “This is a major milestone for our organization and we can’t wait to present our exhibition to film lovers at TIFF Bell Lightbox next fall and to make it available to leading cultural institutions worldwide.”

The online augmented reality game is entitled The Worlds of David Cronenberg and will use social media technologies to complement the exhibit experience.

In addition to presenting artifacts, props, documents, audio-visual interviews, and reconstructed set-pieces from Cronenberg’s films, the exhibit will include a dedicated film programme with newly struck 35-mm prints and new digital versions of select films.

Additional information on the exhibition, including its official title and details of the augmented reality game and other aspects of the exhibition, will be released in the future.

The Cronenberg exhibit will come after a James Bond-themed show, slated for later this year, as well as presentations into the work of Tim Burton and Federico Fellini.