Insight options format for Norwegian TV’s Never Ever Do This At Home

The Toronto-based prodco is on the verge of announcing a Canadian broadcaster for a local version of the NRK series, for which it optioned format rights in a deal brokered by indie distributor DRG.
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Insight Productions is on the verge of announcing a Canadian broadcaster for its recently acquired Never Ever Do This At Home format from Norwegian broadcaster NRK.

The Toronto-based producer remains tight-lipped about which Canadian network will air the local version of the factual entertainment series, after it optioned the format rights to Never Ever Do This At Home via a deal brokered by U.K. distributor DRG.

The original Norwegian TV show has a scientist presenter and his sidekick test every warning against doing something at home, by doing just that.

A Canadian version of the Norwegian factual entertainment series follows Insight producing a host of formats for Canadian broadcasters, including Top Chef Canada, Canadian Idol, Project Runway Canada and, currently, Canada’s Got Talent.

Never Ever Do This At Home began its second season on Norwegian pubcaster NRK1 in January.

DRG exclusively represents a slate of primetime NRK formats, created and produced in-house at NRK and shopped internationally under the brand NRK Formats.