These execs will show you how to build an audience!

February 21, 2012 by Vakis Boutsalis

We are thrilled to introduce the host and judges who will be lending their expertise to Playback’s first ever Marketing Pitch Competition:

Host		Judges

Lauren Richards Communications Consultant	Ted Boyd CEO & Partner, 58Ninety Inc	Rebecca Shropshire VP, Director of Digital Communications, UM Canada	Stephen Jurisic Creative Director john st.

John St. is the agency behind viral hits such as Pink Ponies, Catvertising and the media sensation “Guy at Home in his Underwear” for Stanfield’s, and Creative Director Jurisic is a past Cannes Lions judge, where he evaluated the best in the world.

As VP, Director of Digital for UM Canada, which partnered with Coca-Cola and Much Music to produce the social and viral hit Coke Covers, Shropshire is charged with getting clients to realize the full potential of digital media.

Boyd has over 25 years of marketing and sales experience, including 17 years in the digital sphere and 58Ninety delivers digital solutions to clients like Heineken, CTVglobemedia and Workopolis.

With two-time Cannes Lions judge Lauren Richards leading the way (the former CEO of SMG and Media Experts) and three brave producers willingly facing this lion’s den of marketing mavens, Playback’s first ever Marketing Pitch competition is guaranteed to deliver actionable tips for all.