AToMiC: Teletoon starts a vampire-human street fight
The game will let players choose - in 3D - how the My Babysitter's a Vampire series will end.
Teletoon has given kids a game they can really sink their teeth into.
Targeting nine to 12-year-olds, Humans vs. Vampires, Canada’s first stereoscopic 3D interactive project to market a TV show, is an action-packed Street Fighter-style romp promoting the network’s upcoming series My Babysitter’s a Vampire (based on a movie by Bruce McDonald, who is also directing some episodes).
On top of potential glory, it also gives players the chance to determine how the series ends.
Developed in collaboration with Toronto-based interactive prodco, The Secret Location, the game uses 3D stereoscopic tech, pitting the show’s human characters against their blood-sucking counterparts, with players choosing who to play as. 2D playability is also available.
Over time each side will accumulate points and upon the show’s April 19th finale, the one with the most will determine which of two filmed episodes will go to air. Multiplayer functionality is also included. Kids can send invite codes to their friends by IM, text, or email to play live remotely.
The goal, says James Milward, founder/executive producer, The Secret Location, was to introduce viewers to the show’s characters in advance so they’d already be engaged when it premieres.
Since its soft launch in October the game’s been promoted through on-air Teletoon promos and Secret Location street teams handing out 3D glasses in Canadian cities.
At press time Mybabysittersavampire.com, which houses the game, had amassed 1,539,388 page views, with 941,896 total points scored. The humans are currently on top with 574,711 points.
The show premieres January 3rd on Teletoon. It’s currently airing in the U.S. on Disney XD.
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