Nordicity and Environics join WIFT-T on industry study

Looking to complete a study on employment trends in Canada’s screen-based media industry, Women in Film & Television Toronto (WIFT-T) commissioned Nordicity and Environics as research partners.

“The purpose of the study is to make data available to industry decision makers, providing them with a snapshot of the current workforce while identifying future needs, concerns and skills gaps,” said Susan Ross, WIFT-T industry study chair, in a statement. “Our hope is that this research will drive policy and promote educational programs on a national level.”

Collecting quantitative and qualitative info across the industry, it’ll focus on women’s participation and folks from culturally diverse backgrounds. Data will be shared with industry stakeholders and educational institutions across the country.

The initiative is meant to update WIFT-T’s study from 2004, also a profile on employment in Canadian screen-based media.

This updated study is commissioned by WIFT-T with support from the Foundation of WIFT-T, OMDC, Quebecor Fund, the CMPA and DGC – Ontario.

Results of the study will be presented at the WIFT-T International Women in Digital Media Summit, October 23 – 25, 2011 in Stratford, Ontario.