CTV and Mattel partner on Ken and Barbie promo for eTalk

CTV's eTalk entertainment show has snagged an interview with Ken and Barbie, thanks to still photo animation and a promotional tie-up between CTV Brand Partnerships and Mattel.
Im A Barbie girl

CTV’s eTalk entertainment show has snagged an interview with Ken and Barbie, thanks to still photo animation and a promotional tie-up between CTV Brand Partnerships and Mattel.

‘Kenbie’ appear in upcoming eTalk episodes as animated characters that eventually “sit down” for interviews with series host Ben Mulroney to talk about their past and storied relationship.

The eTalk feature includes a news clip as the first phase of eTalk‘s brand partnership with Mattel, followed by the animated Ken and Barbie dolls interviewed on camera via still photo animation in the eTalk studio.

During the interviews, quotes from both Ken and Barbie will be revealed by the entertainment show through voice overs by Mulroney.

“It’s been a really fun journey for CTV Brand Partnerships and Mattel to participate in the story-telling of Barbie and Ken,” Mary Kreuk, vice-president, marketing at CTV, explained.

eTalk knows celebrity and what better place for Canadians to take a closer look at the ultimate celebrity couple, albeit plastic, of this generation,” she added.