Canuck ‘property porn’ heads to L.A.

Selling high-end real estate is about to get a whole lot sexier, as JV Productions hopes to emulate the success of its popular Selling New York with an L.A. spin-off.
Selling NY

Selling high-end real estate is about to get a whole lot sexier, as JV Productions hopes to emulate the success of its popular Selling New York (pictured) with an L.A. spin-off.

Executive producer Vyvyan Campbell has been overwhelmed with the response for the initial series, which follows real estate brokers as they sell multi-million dollar properties. The series has had explosive success on HGTV in the U.S.

“We’ve gotten lots of attention and people thought it was crazy that a Toronto-based production company was coming to New York and would take New York real estate by storm,” Campbell tells Playback Daily.

She and her team have just completed casting for Selling L.A. and in the next few weeks will be setting up offices with an aim to begin shooting 26 eps in February.

Other U.S. cities were in discussion for a spin-off, from Boston to San Francisco. Selling Miami almost became a reality if not for the real estate recession in Florida, so they turned to L.A.

“It’s such a strange area for real estate with no ups and downs,” explains Campbell. “There are new listings on the market in December in L.A. because there’s a down time and people visit during the holidays. Meanwhile, Christmas in New York is incredibly quiet.”

And of course, the properties are also very different from the Big Apple: the $25 million price tag on a New York condo will fetch L.A. buyers a sprawling mansion with a pool and tennis court.

“It’s all about the properties, not about the gossip or people’s lives,” notes Campbell. “People go crazy over the property porn for this show and we go to great lengths to shoot it properly, too. We take jibs and dolleys; we have the best cameras and we shoot it so it looks like a million bucks all the time.”

Selling L.A. is slated to air on HGTV U.S. in fall 2011, with new eps of Selling New York also on the way. On home turf, Selling New York debuted on HGTV Canada in September, and Campbell is confident the series will do just as well.

Success for the spin-off could mean further brand extension and taking the series across the U.S., even to Europe. “I’d love to see Selling London or Selling Paris,” she says.

In the meantime, JV is also currently in development for an unnamed property show with HGTV Canada for 2011.