Zeros 2 Heroes app extends APTN franchise

An Aboriginal legend-themed mobile game app produced for the Aboriginal Peoples Television Network (APTN) is to be unveiled this weekend at Fan Expo in Toronto.
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An Aboriginal legend-themed mobile game app produced for the Aboriginal Peoples Television Network (APTN) is to be unveiled this weekend at Fan Expo in Toronto.

The Zeros 2 Heroes smartphone app from digital producer Zeros 2 Heroes Media provides a mobile extension of a TV pilot based on Aboriginal legends to bow on APTN on January 1, 2011.

The Zeroes 2 Heroes broadcast will follow the show’s pilot episode streaming online from October 31.

Matt Toner, president of Zeros 2 Heroes, said the multi-platform adventure game, Animism: The Gods’ Lake, aimed to reach as broad an audience as possible.

“By extending the Animism story to live action, mobile, Internet and traditional broadcast media, we can reach more fans in all the ways they like to be entertained,” he explained.

The alternate reality game includes interactive narratives where physical real-world objects and images are transformed by virtual computer-generated imagery.

Game participants can then download a reality mobile app to scan posters and unlock a series of clues to the Animism plot.

The digital game and multiplatform content was created by a team of Aboriginal and non-Aboriginal writers, artists, designers and programmers.