Piche earns $3 million at Quebec box office

Quebec director Sylvain Archambault’s biopic about the life of a pilot who successfully crash landed an Air Transat jet in ...
piche

Quebec director Sylvain Archambault’s biopic about the life of a pilot who successfully crash landed an Air Transat jet in the Azores, Piche: Entre Ciel et Terre has pulled in $3 million in Quebec after only four weeks at the box office.

Distributor TVA films has spent $700,000 marketing the film, which follows the life of Piche, a former alcoholic who is a local celebrity and now tours the province as an inspirational speaker. Shortly after he landed the plane, journalists discovered that decades earlier Piche had been convicted of smuggling drugs into the U.S. from the Caribbean.

Written by Ian Lauzon and directed by Archambault, has become the highest grossing French-language Canadian film in 2010, despite being up against Christopher Nolan’s Inception and Toy Story 3.