Digital Media: Canwest, Rogers partner on VOD

Viewers looking for more access to first-run network shows on Canwest's Global and E! will soon be appeased. A deal between Canwest and Rogers announced earlier this month will provide free access to more than 60 hours of programming, at any time, via Rogers On Demand.

Viewers looking for more access to first-run network shows on Canwest’s Global and E! will soon be appeased. A deal between Canwest and Rogers announced earlier this month will provide free access to more than 60 hours of programming, at any time, via Rogers On Demand.

Rogers Digital Cable customers can now catch shows on demand including House, Heroes, The Office, 24, The Guard, Bones, Prison Break, Family Guy and E! True Hollywood Story. Two new shows, Knight Rider and My Own Worst Enemy, as well as daytime soaps The Young and the Restless and Days of our Lives, can also be viewed on demand.

Programming from three Canwest specialty channels – HGTV, Food Network and National Geographic Channel – is already available on Rogers On Demand.

The agreement marks the first time in Canada that a full roster of network programming is available through a VOD service. The Global and E! shows will become accessible after their original airdates.

- From Media in Canada